Sustainable Welsh wood at the heart of your home
Emlyn Williams of Hiraeth talks to WISE Network
I initially approached WISE Network with a technical challenge but they have subsequently helped my business in ways I had never imagined; ethical branding, funding application support and networking…the list just goes on” says Emlyn
Emlyn Williams, Managing Director of Hiraeth™ approached WISE Network with the aim of developing a certified heat-treated timber product suitable for applications in sustainable construction. WISE Network initially undertook a scoping study, introducing the main commercial approaches to thermal modification, the methods for testing or quantifying them, and the requirements for standards or certification.
The ongoing collaboration also investigated the consumer psychology of sustainable products in the high value residential market and assisted in the research and development of the brand proposition to this market.
Following this work the new product range was launched on ‘Anglesey Day’ at the House Of Commons in Westminster and both the company and its product range have been very well received.
“We have greatly benefited from our engagement with the WISE Network programme and look forward to making further progress in both reducing the impact of our operations and extending our offer to those who are hard-to-reach.”
Warren Jones, Manager
Beaumaris Leisure Centre